I used to wear “12-hour workdays” like a badge of honor. Then I realized—I wasn’t building a business. I was stuck in a loop of emails, meetings, and tasks that moved nothing forward. Sound familiar?
The turning point came when I tracked my time: 99% was spent on activities that didn’t grow revenue, audience, or skills. I was exhausted but stagnant.
Then I tried an experiment: Replace 1 hour of busywork with focused writing.
Six years later, that single hour daily has:
- Attracted 100,000+ readers
- Generated multi-six-figure income
- Connected me with founders worldwide
Here’s why writing beats grinding—and how to start even if you “suck” (spoiler: we all do).
Why Writing Wins in the AI Era
“AI will replace writers,” they say. As someone who’s hired both copywriters and AI tools, let me tell you: The best writers are irreplaceable.
Writing isn’t just words—it’s:
- Empathy: Hearing the unspoken fears in a client’s email
- Psychology: Crafting headlines that resonate subconsciously
- Strategy: Turning complex ideas into actionable steps
AI can’t replicate the human spark that makes readers think: “This person gets me.”
Bonus: Writing sharpens your thinking. Within weeks, you’ll notice:
- Clearer communication in meetings
- Deeper questions that uncover opportunities
- Sharper positioning for your business
The 3-Step “No-Excuses” Writing Framework
Step 1: Claim Your Corner of the Internet
Pick one platform based on your goals:
- LinkedIn: B2B clients & professional networking
- Twitter/X: Viral ideas & engaged communities
- Blog/Newsletter: Long-term asset ownership
Pro Tip: Start where your ideal clients already hang out.
Step 2: Mine Your “Solved Problems”
Stuck on topics? Answer:
- What frustrating problem have you overcome recently?
- What mistakes taught you the most this year?
Example from my early days:
“How I Went From 0 to 1,000 Email Subscribers Without Paid Ads”
Step 3: The 30-Minute Daily Ritual
- Days 1-3: Draft one long-form piece (500-800 words)
- Days 4-7: Edit + engage with 3 posts in your niche
Remember: Consistency > perfection. Publish weekly, even if it feels raw.
The Hidden Perks They Don’t Tell You About
Writing isn’t just about attracting clients—it’s about designing your ideal life:
- Better Clients: Your content acts as a filter. No more “discount seekers”—you’ll attract buyers who value your insight.
- Location Freedom: A strong online presence means you can work from Bali or Berlin.
- Compound Growth: That article you wrote last year? It’s still generating leads today.
Your Invitation to Start (Yes, Now)
Here’s the truth: Your first 10 pieces will feel awkward. That’s normal.
What’s not normal?
- Wasting years on tasks that don’t scale
- Letting AI fears stop you from building a human advantage
- Ignoring the skill that compounds across every area of life
Today’s Action:
- Open a blank doc
- Set a 30-minute timer
- Answer: “What’s one lesson I’ve learned that would help others?”
The world needs your perspective. And who knows? That hour today might just change everything.
*P.S. Hit “reply” with your writing topic—I’ll personally send feedback to the first
